Licia Dewing
Career Strategist
I build compelling & triumphant career strategies for my clients and believe we can all create a career we #LOVE - #WORK is not meant to be a struggle.
My Career Strategy process will teach you how to think #MINDSET differently and take #ACTIONSTEPS to move you forward. Apply these simple strategies to #CREATE the desired results in your #CAREER.
Book a complimentary Career Strategy Connect.
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Leveraging LinkedIn: Stop Scrolling. Start Strategizing.
Most professionals use LinkedIn like a digital CV or a place to be visible enough without standing out too much.
Treating LinkedIn like a task instead of a strategy.
The Leverage LinkedIn course was created to change that.
Because your next opportunity isn’t waiting to be discovered, it’s waiting to be designed.
This course will teach you how to think strategically about how you show up, what you say, and how you connect, so that every click, comment, and post moves you closer to where you want to go.
Why Strategy Matters
The difference between being on LinkedIn and leveraging LinkedIn is simple: intention.
Strategy gives direction to your visibility. It helps you show up with purpose not perfection and positions you as the kind of professional people want to follow, hire, or collaborate with.
Before you start posting or optimizing your profile, you need to know:
- Who you are
- Who you’re speaking to
- And what message you’re putting into the world
That’s where the LinkedIn Strategy Framework comes in : a practical guide that helps you build clarity, confidence, and consistency.
Mindset Shift: “LinkedIn isn’t about being seen, it’s about being understood by the right people.”
How Do I Look?
Your LinkedIn profile is your shop window. It’s the first impression that speaks before you do.
Inside the course, we dive into profile optimization, helping you craft a profile that reflects not just what you’ve done, but who you are becoming.
You’ll get Canva templates for visuals that elevate your brand and access visibility power tools that make your presence pop.
Because a strong profile invites opportunity.
🔓 Bonus 1: Online Inspire Visibility Community
A space to connect, learn, and grow your visibility alongside others who are also ready to rise.
Mindset Shift:“I’m not just updating my profile, I’m upgrading my brand.”
Action Step: Review your headline, about section, and banner image. Ask: Does this tell the story of where I’m going next?
Who Am I Connected To?
Your network is your net worth, but only when you nurture it intentionally.
This module teaches you how to grow your circles of influence with strategy and heart. It’s not about adding random connections; it’s about building meaningful relationships that align with your career goals.
You’ll also learn the Jam Sandwich DM Strategy : a smart, authentic way to connect through direct messages without sounding salesy or forced.
Bonus 2: Jam Sandwich DM Strategy Guide
Mindset Shift: “Connection is about cultivating trust.”
Action Step: Each week, reach out to one new person with genuine curiosity, not a pitch. Ask questions. Add value. Build the bridge before you cross it.
What Am I Saying?
If your content sounds like everyone else’s, you’ll blend into the noise.
This section helps you build your communication strategy, find your authentic voice, and access content resources that make creation easier and more intentional.
We’ll help you stop being “vanilla” and start being valuable.
You’ll learn how to align your messaging with your brand so your audience connects to what you stand for and not just what you sell.
Bonus 3: Content Strategy Guide
Mindset Shift: “My content isn’t about me, it’s about the difference I make.”
Action Step: Write one post this week that shares a story, lesson, or perspective that reveals what you care about most, not just what you do.
LinkedIn Company Pages
For business owners, entrepreneurs, or leaders your LinkedIn Company Page is a powerful but underused tool.
We’ll walk you through how to set it up, optimize it, and build a simple content strategy that aligns with your personal brand and business goals.
This is where consistency meets credibility and your brand gains a professional digital footprint that works for you.
🔓 Bonus 4: LinkedIn Pages Action Plans
Mindset Shift: “A company page isn’t just about marketing — it’s about movement.”
Action Step: Audit your page. Is it active? Aligned? Does it reflect the story your brand is telling today?
LinkedIn for Job Seekers
If you’re navigating a career transition, this section is your blueprint.
You’ll learn how to position yourself for new opportunities, craft a standout presence, and use visibility to attract the roles that align with your purpose and potential.
This is about career positioning.
Mindset Shift:“I’m not applying for jobs, I’m positioning for alignment.”
Action Step: Revisit your “Open to Work” settings and tailor your summary to speak directly to the kind of opportunities you want next, not the ones you’ve already done.
Why This Matters Now
Algorithms no longer reward noise, they reward authenticity and clarity.
The professionals who are growing fastest today are the ones who know how to communicate who they are, what they do, and why it matters.
Visibility is no longer optional. It’s your new advantage.
And strategy — not luck — is what creates momentum.
Mindset Shift: “Being visible isn’t about ego — it’s about impact.”
Final Thoughts
Your next client, collaborator, or career opportunity is one connection away, but they can’t find you if you’re not showing up strategically.
Leveraging LinkedIn course gives you the clarity, structure, and tools to do just that.
Because your personal brand isn’t built by chance, it’s built by design.
And that design starts when you choose to stop scrolling and start strategizing.
Takeaway:
Your LinkedIn presence is a living, breathing reflection of your professional future.
Work on it, refine it, and use it to communicate your story, boldly and intentionally.
Your opportunity is already out there.
It’s time to leverage LinkedIn, and let the world see the work you’re meant to do.
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