career strategy – Licia Dewing Career Strategist

How to Build a Career That Can Survive Change

Licia Dewing — Fri, 25 Sep 2026 12:04:57 +0000

Alana Sparrow built a business around one industry, one primary revenue stream, and one way of working. Corporate storytelling and documentary-style videography made up 60% of her agency's revenue, and it was some of the most respected work of its kind in the world.

Then the pandemic hit. Video was one of the first industries to shut down, and it was the last to reopen, nearly two years later. While her agency was still finding its footing, she lost her mother suddenly, and the business went quiet again for the better part of a year.

By the time she came up for air, in her words, she had "one shoe dropped, one shoe dangling." The revenue model she'd built her career on for 25 years no longer held.

What she did next is worth paying attention to, but not because it's a dramatic comeback story. It's because of what it reveals about how careers actually survive change: not through more effort in the same direction, but through capital she'd already been quietly building for years, her expertise, her reputation, her ability to position value clearly, repackaged for a different environment.

That's the real subject of this article. Not Alana specifically, but the question her story puts in front of all of us: what happens to your career when the environment it was built for disappears?

Most of us build our careers around a fairly narrow set of anchors:

your employer
your title
your industry
your current expertise
your existing network

Every one of those is useful. None of them is guaranteed. And when one shifts, a career built entirely on top of it shifts with it.

1. Experience isn't enough

Experience tells you how long someone has been doing something. It doesn't tell you whether that time has translated into strategic value, the kind that travels with you when the context changes.

You can spend fifteen years deepening expertise inside one system, one industry, one way of doing things, and still be caught flat-footed the moment that system changes.

That's not a failure of effort. It's what happens when experience stays purely operational, the doing of the work, rather than becoming something you can articulate, position and transfer elsewhere.

The people who move through disruption well aren't necessarily the most experienced people in the room. They're the ones who've turned experience into something portable.

2. Build portable Career Capital

This is where I want to introduce a framework I use with clients: Career Capital.

Career Capital is what actually travels with you when your employer, your industry or your role changes. It's the asset underneath your CV, built across six areas:

Knowledge Capital – what you know and can apply
Identity Capital – how clearly you understand and can articulate who you are professionally
Visibility Capital – whether the right people know what you're capable of
Social Capital – the strength and breadth of your professional relationships
Reputation Capital – what people say about you when you're not in the room
Opportunity Capital – your access to the roles, projects and rooms that move you forward

Alana didn't build a new career from nothing when her industry collapsed. She had decades of Knowledge and Reputation Capital in positioning and brand strategy, work she'd done for other businesses for years. What changed was the Visibility and Identity Capital: for the first time, she pointed all of that expertise at her own brand instead of only her clients'.

That's the pattern worth noticing.

The capital was already there. What made it usable was the decision to make it visible and applicable outside the one environment it had been built inside.

3. Work ON your career

There's a distinction I come back to constantly with clients, and it's one Alana draws too: the difference between working in your career and working on it.

Working in your career is the doing. The deliverables, the deadlines, the climbing of whatever ladder is in front of you. It's necessary, and most of us are good at it, because it's what we're trained and rewarded for.

Working on your career is different. It's the deliberate step back to ask what you're actually building, why, and whether the direction still makes sense. It's not something school teaches you, and it's rarely something your job asks of you either. Which means if it's going to happen, you have to build the space for it yourself.

The people who navigate change well tend to be the ones who were already doing this before the change forced the question.

4. Make your value visible

Visibility gets a bad reputation. People hear it and think self-promotion, and recoil a little.

That's not what it is.

Visibility is making your value easier for the right people to recognise. It's the difference between doing excellent work that only you and your direct manager know about, and doing excellent work that the right decision-makers can actually see and understand the impact of.

If you're the only one who knows what you're capable of, you're not being humble. You're making yourself easy to overlook.

5. Position before you need to pivot

One of the clearest lessons from Alana's story is timing. Across a 35-year career, through multiple recessions, the lesson she keeps repeating to clients is to prepare for volatility before it hits, not during.

Most people do the opposite.

They wait for redundancy, restructuring or a slow build of career dissatisfaction to force the question of what's next.

By then, you're making strategic decisions under pressure, with far less room to manoeuvre.

Positioning yourself well doesn't mean living braced for disaster. It means doing the work, understanding your value, knowing where your industry is heading, keeping your options live, before you ever need to use them.

6. Build a personal brand that supports your career

Not everyone needs to become a content creator or build a public following. That's not the point, and I don't want you walking away from this thinking it is.

What everyone benefits from is being able to clearly articulate:

What I know. What I do. What I care about. What I'm known for. What value I create.

That clarity is the personal brand, whether or not a single word of it ever appears on LinkedIn. It's what lets you walk into a conversation, an interview or a negotiation and represent your value accurately, instead of hoping someone else notices it for you.

7. Build a career with options

The goal here was never certainty.

There isn't a version of career planning that guarantees your industry won't shift, your role won't change, or your organisation won't restructure.

The goal is strategic flexibility: enough Career Capital, visibility and clarity about your own value that when change comes, and it will, you have real options rather than a single narrow path forward.

Closing

Your career doesn't need to be disruption-proof. It needs to be disruption-ready.

Loved this insight?

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The post How to Build a Career That Can Survive Change appeared first on Licia Dewing Career Strategist.

How to Stay Relevant in Your Career When AI Is Changing Work

Licia Dewing — Fri, 11 Sep 2026 16:08:44 +0000

I was talking to Andrew, a recruiter, recently about what he's seeing in hiring right now. His observation stuck with me: CVs that read beautifully. Polished language, confident claims, all the right keywords. And then in the interview, none of it holds up.

That's the shift AI has brought to job hunting. Everyone now has access to the same tools to write a great CV, a great LinkedIn headline, a great cover letter. Which means the CV isn't what sets you apart anymore.

So here's the real question underneath all the AI-and-jobs headlines: how do you remain valuable when everyone has access to the same tools?

That's not a question about prompts or productivity hacks. It's a career strategy question, and it's one I think about constantly with my clients right now.

1. Don't confuse polished with credible

AI can make your CV look impressive in a matter of minutes. It can smooth your language, tighten your bullet points, and make an average role sound like a leadership stretch.

What it can't do is manufacture the capability behind it.

Recruiters like Andrew are catching on fast. Polish is no longer the differentiator, it's practically the baseline now. What gets you through the next round is whether you can back up what's on the page, in an interview, in a case study conversation, in the way you talk about your own decisions and trade-offs.

Polished gets you noticed. Credible gets you hired.

2. Your authentic voice is becoming more valuable

Here's the paradox worth sitting with: when everyone can generate professional-sounding language, generic professionalism becomes less distinctive, not more.

If your LinkedIn posts, your CV and your interview answers could belong to anyone, you're going to disappear into a very crowded, very polished middle.

Your actual perspective, the specific way you see a problem, the opinions you've earned through experience, the language you naturally use, is now one of your only real points of differentiation. That's uncomfortable if you've spent years trying to sound "professional" rather than sounding like yourself. But it's where the value now sits.

3. Build transferable Career Capital

This is where I want to introduce a concept I use with clients: Career Capital.

Career Capital is what you carry with you from role to role, sector to sector, organisation to organisation. It isn't your job title, and it isn't even your CV. It's the compounding asset you build over the course of your working life, made up of six parts:

Knowledge – what you know and can apply
Identity – how clearly you understand and can articulate who you are professionally
Visibility – whether the right people know what you're capable of
Social – the strength and breadth of your professional relationships
Reputation – what people say about you when you're not in the room
Opportunity – your access to the roles, projects and rooms that move you forward

AI tools can help you communicate parts of this. They cannot build it for you. Career Capital is accumulated through the work you do, the relationships you invest in and the reputation you earn, none of which can be automated.

The people who stay relevant aren't the ones with the best prompts. They're the ones who've been quietly compounding Career Capital for years, often without ever naming it as such.

4. Stay outside your professional bubble

One of the things Andrew said that I keep coming back to: some of the best career advice he's seen people receive came from mentors who weren't in HR, and often weren't even in their industry.

There's a reason for that. When everyone around you shares your context, your assumptions go unchallenged. You start optimising within a narrow frame, what's normal in your function, your sector, your level, and lose sight of how things look from outside it.

Deliberately staying in conversation with people outside your professional bubble keeps your thinking honest. It's often where the most useful challenge to your assumptions comes from.

5. Say yes strategically

I'm not telling you to say yes to everything. That's a fast route to burnout and a diluted career.

Saying yes strategically means staying open to experiences that stretch your capability or your perspective, even when they don't obviously map onto your current job title. The cross-functional project. The industry panel. The mentoring relationship where you're not sure who's learning more.

These are rarely the opportunities that show up in a job description. They're the ones you have to notice and choose for yourself.

6. Work ON your career

Most people work in their career full-time and never step back to work on it.

Build in deliberate space, a quarterly hour, a proper end-of-year review, whatever rhythm suits you, to honestly assess:

your relevance in your field right now
the skills you're building versus the ones quietly going out of date
the strength of your key relationships
your visibility to the people who matter
the opportunities coming toward you, and the ones you're not yet positioned for

This isn't a nice-to-have. It's the difference between drifting through your career and directing

7. Don't wait for your employer to develop you

Your employer has a role to play in your development. Training budgets, stretch projects, mentoring programmes are all useful, all worth asking for.

But your employer's priority is the organisation, not your career. That's not cynicism, it's just how the relationship works. Which means if you're waiting for someone else to hand you your next skill, your next opportunity or your next chapter, you could be waiting a long time.

Your career belongs to you. Nobody else is going to strategise it on your behalf.

AI may change how work gets done

It doesn't remove your responsibility to decide what you're building.

That's the career strategy, and it's one only you can own.

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Are You Aligned with Your Current Potential?

Licia Dewing — Thu, 31 Jul 2025 06:00:00 +0000

Are You Living Out a Past Career Vision VS Creating a Present One That Reflects Your Full Potential?

There’s a moment in every career when you realise: What you once wanted is no longer what you need.

Not because it was wrong.
But because you’ve grown.

And your vision? It may not have grown with you.

In 2025, career success is no longer about climbing the ladder.

It’s about checking in:

Does the life you’re living reflect who you are now — or who you used to be?

The Problem with Old Visions

When you first mapped your career vision, you were working with what you knew at the time — your skills, your values, your understanding of what was possible.

But then life happened. You changed. You evolved.
And sometimes, without realising it, you're still running on an old script:

A job title you once aspired to that no longer excites you
A “five-year plan” that doesn’t feel aligned anymore
A personal brand that reflects who you were, not who you are becoming

You cannot build a meaningful, energising future by clinging to a version of yourself you’ve already outgrown.

The Gift of the Present Vision

A present vision asks you to be honest.

To come home to yourself.

To choose clarity over comfort.

And yes—it can feel disruptive.

Because creating a new vision means letting go of the one that got you here.

You didn’t come this far just to stay the same.

You came to expand.

To align.

To lead.

To design a career — and a life — that reflects your full potential.

A present vision starts with presence.

It asks:

Who am I today?
What energises me now?
Where is my soul pulling me?
What do I want to be known for in this season of my life?

How to Shift from Past to Present

If this message is hitting home, you’re likely at a career crossroads — not because things are falling apart, but because something inside you is waking up.

Here’s how to honour that:

Audit your alignment.
Does your current work reflect your current self?

Revisit your values.
What matters most to you now — not five years ago?

Reconnect with your energy.
What do you love talking about, teaching, sharing, solving?

Refresh your visibility.
Does your LinkedIn, bio, or brand reflect who you are — or who you were?

Give yourself permission to pivot.
You’re not “starting over” — you’re starting aligned.

You’re Allowed to Evolve Your Vision

You don’t need to justify your growth to anyone.
You just need to own it.

There is power in reimagining.
There is wisdom in shifting direction.
There is clarity in letting go of the version of success that no longer fits.

And here’s what I know to be true:
You cannot create your future by dragging your past into it.

So Let Me Ask You Again…

Are you still living out a past vision — a vision that’s safe, expected, or no longer energising?
Or are you brave enough to create a present one — one that honours your potential, your passion, your power?

This is your invitation.
To stop replaying.
And start redesigning.

Because your next level requires a new vision — one only you can create.

Let’s go build that.

Loved this insight?

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We’re Operating in a Career Economy That Demands Constant Reinvention

Licia Dewing — Tue, 29 Jul 2025 06:00:00 +0000

Reinvention is the New Relevance

There’s no sugarcoating the fact that the world of work has changed—drastically.

What used to work doesn’t always work anymore.

The rules have shifted, and the map has changed.

We’re no longer operating in a linear career ladder economy.
We’re now in a career economy—fast-paced, fluid, and full of possibility—but only if you’re ready to play a different game.

And that game? It requires reinvention. Constantly.

You Don’t Have a Job — You Have a Personal Economy

In 2025, your career is no longer defined by your job title or your industry.

It’s defined by how you think, how you position yourself, and how visible you are for the right things.

Your skills, your insights, your ability to adapt and realign—these are your currency.

You are the economy.
Your ideas, your energy, your focus—these are your assets.

And just like any thriving economy, you need to invest, evolve, and expand.

What Reinvention Really Means

Let’s be clear -reinvention isn’t about throwing everything away.

It’s about reconnecting with who you truly are, so your work reflects your growth, not just your history.

Reinvention sounds like:

“What do I want now?” (Not: What should I want?)
“How do I want to be experienced by the world?”
“Where is the soul of my work, and is it visible?”

Reinvention is powerful because it’s rooted in truth—not trends.

It’s an unfolding, not a performance.

And it’s essential in a world where AI can mimic information, but only you can bring intention, meaning, and energy.

Here’s What the Career Economy Demands of You Now

In this new economy, static doesn’t sell.

You can’t rely on what you’ve always done or who you used to be.

Because visibility now = relevance.

And relevance = reinvention.

The boldest thing you can do in your career right now is ask:

“Am I still in alignment with what I’ve become?”

Because when you outgrow the roles, identities, and limits you once accepted, it’s your responsibility—and your invitation—to evolve.

Here’s how to stay ahead:

Revisit your purpose often
Audit your presence—what are you known for?
Evolve your message—does your LinkedIn, CV, or brand reflect who you are today?
Make moves that match your next level, not your last one
Stay visible for what matters—your zone of excellence, your unique voice, your values

The Real Risk Is Not Reinventing

You’re not meant to be stuck in a version of yourself that no longer fits.
Work is meant to evolve with you, not define you.

And yes—it’s vulnerable to pivot. It’s messy to start again.
But what’s the cost of staying hidden in a version of your career that no longer feels true?

You don’t need a crisis to evolve. You just need clarity and courage.

Because reinvention doesn’t mean starting over—it means starting aligned.

This Is a Call to Action

Your story is still unfolding.

And the career economy we’re in now? It rewards the bold. The visible. The real.

So check in with yourself:

Are you living out a past vision—or creating a present one that reflects your full potential?

You don’t need permission to evolve.

You just need to decide:

I’m ready to become more visible for who I am becoming.

The career economy is fast, but your clarity is faster.

And when you move from clarity, you don’t just survive change—you lead it.

Reinvention isn’t optional anymore. It’s your competitive advantage.

Keep evolving.
Keep aligning.

Keep becoming.

Loved this insight?

Let's put it into action!

Book a Complimentary Career Strategy Connect Call – Where together we’ll discuss what makes sense for you in your career right now.

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Ever Felt That Despite Your Achievements, Something’s Missing in Your Career?

Licia Dewing — Thu, 24 Jul 2025 06:00:00 +0000

When Career Success Doesn’t Equal Fulfillment

You’ve climbed the ladder.

You’ve checked the boxes.

You’ve got the job title, the credentials, and a LinkedIn profile that tells the story of success.

But when the noise quiets—when the laptop closes and the meetings end—there’s a feeling you can’t quite shake.

“Is this it?”

If this thought has ever crossed your mind, you’re not alone—and you’re not broken. You’re asking one of the most human questions in a world that’s redefining what it means to thrive at work.

The Career Landscape: More Complex Than Ever

The definition of career success is no longer linear—or stable.

The old roadmap of “get qualified, get promoted, get comfortable” is giving way to a more fluid, dynamic model. Work is hybrid, AI is automating entire functions, and job security has become job adaptability.

We’re operating in a career economy that demands constant reinvention.

Achievement doesn’t always equal alignment.

You might be:

Excelling in a role that doesn’t energize you
Leading teams while secretly yearning for more creativity or autonomy
In demand professionally but feeling invisible personally
Paid well, yet unfulfilled

The Missing Piece: Is it more Meaning?

Too often, we get so good at doing what’s expected that we forget to ask:

“Is this what I actually want?”

That’s where the discomfort comes in.

It’s not that you’re underperforming—it’s that your internal compass is recalibrating.

You’re being nudged toward:

Work that reflects who you truly are
Goals that energize, not just exhaust

A career that’s not just successful—but soulfully aligned

What This Feeling Is Telling You

Feeling that “something’s missing” isn’t a sign of failure—it’s a signal.

It’s the career equivalent of a check engine light. And it usually means:

You’ve outgrown your current role or identity
You’ve achieved external success but crave internal satisfaction
You’re ready to make a more intentional, values-aligned move

From Achievement to Alignment

The most powerful shift you can make in 2025 is from chasing achievement to cultivating alignment. That means:

Defining success on your own terms
Making space for reflection—not just reaction
Building a career that honors your values, not just your résumé
Becoming visible for who you are, not just what you do

You don’t need to burn everything down.

You just need to start asking different questions.

What You Can Do Today

Audit Your Energy – What tasks drain you? What lights you up? Notice the pattern.
Revisit Your ‘Why’ – Beyond salary or status, what’s the deeper reason you work?
Clarify Your Career Identity – Who are you becoming through your work?
Talk It Out – A coach, strategist, or mentor can help you connect the dots and see your blind spots.

Be Visible for What Matters – Update your personal brand to reflect the direction you’re moving in, not just where you’ve been.

You’re Not Crazy. You’re Growing.

If you're feeling that “something’s missing,” you’re not in crisis—you’re in transition.

Your career is evolving—and you’re ready to evolve with it.

Because in 2025, the real flex isn’t just having a powerful résumé.

It’s having a career that feels as good on the inside as it looks on the outside.

Loved this insight?

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Book a Complimentary Career Strategy Connect Call – Where together we’ll discuss what makes sense for you in your career right now.

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Progress is Powerful – Keep Going

Licia Dewing — Tue, 22 Jul 2025 11:54:18 +0000

What Progress Really Looks Like in 2025

There’s something quiet but mighty about progress.

The kind that whispers: “You’re not where you were.”

The kind that only you notice—until the world starts catching up.

And if you’re reading this, maybe you need the reminder:

Progress is powerful. Keep going.

The Problem with the Pace of the World in 2025

Right now, the world moves fast—AI is rewriting how we work, hybrid teams stretch across time zones, and “success” is sold in highlight reels.

The temptation is always there to compare your in-process moment to someone else’s curated destination.

No algorithm can measure: Inner momentum matters more than outer metrics.

It’s not about how fast you’re going—it’s about whether you’re heading in the right direction for you.

And progress, even when it’s invisible to others, is still progress.

The Soul of Progress

Progress isn’t always linear.

Sometimes, it’s emotional. Or mental. Or deeply spiritual.

It looks like:

Saying “no” to something that no longer fits—even if it used to
Giving yourself permission to change direction
Taking the call. Booking the session. Clicking “send”
Getting clear on who you are—before you let the world decide for you

That counts.

Every bit of it.

And it’s building something: clarity, courage, capacity.

That’s the kind of progress I champion.

The kind that moves you closer to who you truly are, not just what’s expected of you.

Progress Is Your Power Source

You don’t need to have it all figured out. You just need to keep moving.
Because when you do—when you take one intentional step toward alignment—it compounds.

Progress builds belief.
Belief fuels momentum.
Momentum creates transformation.

And transformation?

That’s the start of your next chapter. The one where your career, your voice, your presence—all start to mirror your truth.

Don’t Wait for Perfect

If you’re feeling stuck, stagnant, or unsure, pause and ask:

Where was I a year ago?
What do I know now that I didn’t then?
What part of me has grown, even if no one else can see it yet?

Celebrate that.

You’ve chosen the harder, braver path: Becoming.

You’re not faking it. You’re forging it.

And that’s what makes the difference.

So, Keep Going

Progress doesn’t need an audience.

It just needs you……….showing up, one brave, beautiful step at a time.

You’re closer than you think.
You’re building something real.
You’re doing better than you know.

Progress is powerful. Keep going.

Loved this insight?

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How Early Career Influences Shape Your Professional Path

Licia Dewing — Tue, 20 May 2025 06:00:00 +0000

Why Your Childhood Might Be Steering Your Career (and What to Do About It)

When we think about career development, we usually focus on skills, networking, or job market trends.

But there’s another, quieter influence that plays a huge role in the choices we make: the messages we absorbed about work early in life.

These early career influences—the people, experiences, and environments from our childhood—can shape our mindset around success, money, ambition, and risk. Most of us carry them unconsciously, even decades later.

How Early Career Influences Shape Your Professional Path

Your career choices may not be as spontaneous or self-directed as they seem. These unconscious beliefs, emotional associations, and expectations we absorb in childhood about work, money, and success.

Whether you realize it or not, your career mindset today may be rooted in the experiences and messages you were exposed to long before you typed your first résumé.

What Are Early Career Influences?

They’re the beliefs and attitudes we pick up from adults and experiences during our formative years.

Think about:

The way your parents talked about their jobs (or didn’t).
Whether work was a source of pride or stress in your home.
What careers were presented to you as “successful,” “secure,” or “impractical.”
The kinds of work you saw modeled around you—whether through family, teachers, or community members.

These form the career conditioning that shapes how we think about work, often without us being conscious of it.

These early messages often become mental scripts.

Some of them help.

Others can hold us back.

How They Shape Us.

These influences can shape:

What kind of work feels “safe”
What you consider “real success”
Whether you aim high or play it safe
Your attitude toward authority, structure, or risk
The kinds of workplaces where you thrive (or don’t)

Career development is about self-awareness.

When you hit roadblocks like burnout, imposter syndrome, or chronic dissatisfaction, early career influences could be at play.

Understanding them helps with:

Identifying misaligned goals
Releasing inherited fears or pressures
Making intentional, values-based career moves

Real-Life Examples of Early Career Conditioning

Example 1:

Someone who grew up with entrepreneur parents might avoid business ownership as an adult—not because they lack the skill or desire, but because they associate entrepreneurship with instability and stress.

Example 2:

Another person who saw a parent thrive in a community-facing role may struggle to find meaning in a corporate job, even if the salary is better.

In both cases, early career experiences silently shape adult decisions.

Why This Matters Now

We can’t change the past, but we can become more aware of how it’s affecting our present. If you're feeling stuck, misaligned, or confused about your career direction, looking back might offer answers that assessments and career quizzes never could.

How to Reflect and Reframe Your Career Mindset

Here’s a simple exercise:

To reconnect with your true career direction, try this reflection exercise:

List the adults who influenced your view of work – parents, relatives, teachers, neighbors.
Write down what you learned from them – directly or indirectly. What did their work life look like? How did it make you feel?
Notice any patterns or emotional reactions – pride, fear, pressure, rebellion.
Ask yourself: Are these beliefs helping me now? Or are they limiting me?

This isn’t about blaming anyone.

It’s about understanding the script you were handed—and deciding if it still serves you.

This kind of career reflection brings clarity. It helps you separate what you want from what you were taught to want.

Final Thoughts:

We don’t start our careers with a clean slate. We inherit ideas, fears, and motivations from the world we grew up in. The good news?

Early career influences are powerful, but they’re not destiny.

Once we recognize those early influences, we can start making career choices based on who we are now—not just who we were expected to be- we can stop operating on autopilot and start building a career that actually fits you—not just the version of you shaped by childhood expectations.

Loved this insight?

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Book a Complimentary Career Strategy Connect Call – Where together we’ll discuss what makes sense for you in your career right now.

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Why Crafting Your Career Story Is the Most Powerful Move You Can Make Right Now

Licia Dewing — Thu, 15 May 2025 06:25:17 +0000

If you’re standing at a crossroads in your career, feeling uncertain or energized (or both), there’s one move that will clarify your next step: writing your career story.

This isn’t about polishing a resume or scripting a perfect elevator pitch.

It’s about sitting down, digging deep, and putting your journey into your own words—on your own terms.

Here’s why this matters, and how to do it in a way that actually works.

Your Career Story Is Already There—You Just Need to See It

Everyone has a story.

What most people lack is perspective.

That’s where this exercise begins: not with your job titles, but with your early influences, the moments that shaped you, and the chapters that define your path so far.

Think back to what first inspired you, what choices you made along the way, and what themes keep showing up.

You’re not inventing something from scratch—you’re uncovering a through-line that’s already there.

**There’s No Right Format—Just Your Format**

There’s no “correct” way to tell your story. Forget the idea that it has to be polished or professional-sounding.

The only rule? It needs to feel real.

You can:

Write it like a letter to your younger self
Record a voice note talking to your future self
Jot it down in messy bullet points
Scribble it out by hand in a notebook

The key is to speak in your natural voice. Drop the corporate lingo. Say it like you’d explain it to a cousin or a close friend. Authenticity connects more than perfection ever will.

Why You Need to Own Your Narrative

If you don’t own your story, someone else will tell it for you. A recruiter, a boss, a colleague—they’ll interpret your path based on surface-level details. Titles. Gaps. Promotions.

But when you craft your own story, you get to decide the frame. You define what mattered most.

You explain the why behind the what.
That’s your power.

And skipping this exercise?

That’s the only “wrong” approach, because it leaves your future in someone else’s hands.

Self-Knowledge Is Your Career Superpower

Understanding your career story isn't just a feel-good exercise—it's a practical one. It gives you clarity on your values, helps you recognize your strengths, and surfaces the motivations behind your decisions.

This level of self-knowledge is a huge differentiator in the future of work, where adaptability, emotional intelligence, and personal branding matter as much as hard skills. Knowing your story helps you answer, with confidence: Who am I professionally, and what do I bring to the table that no one else does?

Break Your Career Into Chapters

To build your story, start by breaking your career into chapters. Each role, company, or career pivot is a distinct stage. For each chapter, ask yourself:

What was I doing?
What did I learn?
What did I love or struggle with?
What values or strengths showed up?

This exercise isn’t about rewriting your resume—it’s about understanding what each experience taught you and how it shaped who you are now.

Reflection Beats Resume Updates

Set aside time to reflect deeply and honestly. No editing, no judging—just write or think freely about your career experiences. The goal is to get past surface-level facts and uncover recurring patterns, themes, and turning points.

Only you can uncover these insights. No one else can connect the dots for you. This is your story—raw, real, and yours alone.

Connect the Dots to Discover Your Narrative

Once you’ve mapped out your career chapters, step back and look at the full picture. What links them together? Maybe it’s a passion for solving complex problems, a knack for building teams, or a drive to create social impact.

These threads become the core of your career narrative. And that narrative isn’t just useful for job interviews or personal branding—it helps you make smarter decisions about what’s next.

Your Next Chapter Starts with This One

Writing your career story isn’t just about the past. It’s about unlocking clarity for what’s next. As you write, pay attention to the energy. What patterns light you up? What turns feel unfinished? That’s your future calling.

You’re not just documenting your journey—you’re positioning yourself for the next chapter.

And that chapter gets a lot more exciting when you know exactly who you are and where you’ve been.

Crafting your career story is the first step in owning your professional future. This is the foundation of the “Know Yourself” stage—a critical phase for anyone rethinking their direction or preparing for a transition.

When you know your story, you stop drifting and start choosing with intention. You see your path clearly. You gain confidence in your next move. And you stand out, not because of a title, but because you know exactly who you are and where you’re headed.

How to Begin—Now

Start with your reflections from earlier exercises: your childhood influences, defining moments, and career highs and lows.

Write or record your story in any format that feels right.

Don’t overthink it—just start.

The important part is that you’ve started.

Because in a noisy world your unfiltered, honest story stands out more than anything else.

Book a complimentary Career Strategy call.

Let’s discuss what you might need right now and which career strategy service is exemplary.

Access the Link here: Career Strategy Connect.

Mindset & Action steps to power your career #TheCareerStrategyFormula©

If you enjoyed this blog, take a look at "Career Strategy Club: Where Mindset Meets Action Weekly" for more mindset and action steps to power your career forward.

The post Why Crafting Your Career Story Is the Most Powerful Move You Can Make Right Now appeared first on Licia Dewing Career Strategist.

Career Clarity Begins the Moment You Decide to Stop Winging It

Licia Dewing — Fri, 25 Apr 2025 06:00:00 +0000

Let’s be honest: most people are winging it.

Scrolling job boards at midnight. Sending out resumes like darts in the dark. Saying yes to roles that feel meh because, well, they showed up.

Career by default instead of design.
Sound familiar?

Here’s the truth: Your career clarity doesn’t arrive like a lightning bolt.

It begins the moment you say, “No more guessing. No more drifting. I’m ready to do this with intention.”

It starts the moment you stop winging it.

Why “Winging It” Is a Slow Burn

Winging it feels harmless at first.

It’s flexible.

Spontaneous.

“Let’s see what happens,” right?

But over time, it becomes a silent thief.

It robs you of direction.
Of confidence.
Of the deep knowing that you’re building a life — not just chasing jobs.

The cost of winging it is rarely dramatic.

It’s subtle:
A misaligned title here.
A toxic team there.
Another year of “how did I get here?” creeping in.

And then — we settle.

Clarity Isn’t Magic. It’s a Decision.

We tend to think clarity is something that finds us.

Like one day we’ll wake up, stretch, and finally know what we’re meant to do.

Spoiler: that day doesn’t come — unless you come for it.

Clarity comes after you get honest.

After you ask:

What do I actually want to be known for?
What kind of work lights me up and earns me respect?
What am I pretending not to know?

This isn’t just strategy.

It’s self-leadership.

Uncommon Career Clarity Moves

Want to stop winging it? Here are a few unexpected ways to begin:

1. Audit Your Yeses

Go through the last 10 times you said “yes” to something career-related — a project, a meeting, a job interview.

Now ask: Was that a “hell yes” or a “just because”?

Clarity starts by noticing where you’ve abandoned it.

2. Start a 'No List'

Everyone’s got a to-do list. But the most powerful professionals have a “not anymore” list.

What are you done tolerating?

What roles, values, or environments are non-negotiables for you?

Write them down. Stick them on your wall.

3. Speak Your Vision Out Loud

There’s magic in articulation.

Try this: Go for a walk and voice-record your ideal workday. No filters. No “shoulds.”

Just speak it.

You’ll be surprised what clarity emerges when you stop editing yourself.

Career Strategy Is Not a Luxury. It’s Survival.

We plan weddings, holidays, 5-year savings goals…

But careers? We “see how it goes.”

Enough.

A strategy isn’t a rigid roadmap. It’s a filter. A compass.

It’s the decision to bring your whole self to the table, not just the resume version.

You don’t have to have it all figured out to stop winging it.

You just need to start choosing on purpose.

Ready to Make Career Decisions Like You Mean It?

This is what I help my clients do every day — craft bold, aligned, non-generic career strategies that turn “drift” into drive.

If you’re ready to trade confusion for clarity and winging it for winning it, let's talk.

Because work is not meant to be a struggle.

And you? You’re not meant to play small.

It’s never too late to get started.

What’s Really Stopping You from Getting Career Clarity?

Here are some unspoken, often unseen reasons people stay stuck in career fog instead of stepping into career clarity:

1. Clarity Feels Confrontational

Getting clear means getting honest.

And honesty can be uncomfortable — especially if it points to regret, misalignment, or the realization that you’ve outgrown the path you’re on.

It’s easier to stay “busy” than to face that mirror.

2. They Mistake Clarity for Certainty

Many believe that clarity = a guaranteed outcome.

But clarity isn’t about certainty. It’s about direction.

Not “I know exactly what will happen” — but “I know who I am and how I want to show up.”

Big difference.

3. They’re Waiting for Permission

Some are waiting for a boss, mentor, or friend to say, “Go for it.”

But career clarity doesn’t come from someone else’s green light.

It comes the moment you decide to trust your instincts over external validation.

4. They’re Addicted to the ‘Almost’

Strange, but true: Some people are more comfortable being almost ready, almost clear, almost there — because actual clarity requires commitment.

And commitment feels scary when you’re not sure you’ll succeed.

5. Fear of Breaking the Illusion

The moment you get clear, you might have to admit that the career you’ve built isn’t the one you want.

And that can feel like betrayal — of past choices, past versions of yourself, or others’ expectations.

So… you stay unclear. It feels safer.

6. They’re Over-Researched and Under-Decided

Too much Googling. Too many podcasts. Too many “Top 10 Careers for INFJs” lists.

Clarity doesn’t come from data alone.
It comes from processing, experimenting, reflecting — and deciding.

7. They Don’t Believe Career Can Feel That Good

Deep down, some people don’t believe they deserve a career they love.

So they settle.

They call ambition “privilege.”

They call desire “impractical.”

But it’s not. It’s human. And it’s the fuel behind meaningful work.

8. They Confuse Movement with Momentum

New job, same fog.

Promotion, still unfulfilled.

People stay “in motion” — changing roles, teams, industries — without doing the inner work that creates actual momentum.

That’s the power of strategy.

Doing the work

Doing the work to get clear in your career is one of the most courageous and life-giving things you’ll ever do.

Because when you finally give yourself permission to stop drifting and start deciding, everything shifts.

You stop chasing roles that don’t fit and start attracting opportunities that see you.

You speak with conviction.

You show up differently — with confidence, with clarity, with purpose.

The noise quiets. The path unfolds.

It’s not always easy work, but it’s deeply worth it.

Because the moment you choose to know yourself — really know yourself — is the moment you unlock a career that feels like it was made for you.

Book a complimentary Career Strategy call.

Let’s discuss what you might need right now and which career strategy service is exemplary.

Access the Link here: Career Strategy Connect.

If you enjoyed this blog, take a look at "Career Strategy Club: Where Mindset Meets Action Weekly" for more mindset and action steps to power your career forward.

The post Career Clarity Begins the Moment You Decide to Stop Winging It appeared first on Licia Dewing Career Strategist.

You Already Have a Personal Brand—Even If You Never Meant to Build One

Licia Dewing — Wed, 23 Apr 2025 06:00:00 +0000

Here’s the thing nobody tells you at the start of your career (and if they did, you probably weren’t listening): you already have a personal brand.

Even if you’ve never posted a single thing on LinkedIn.
Even if you don’t have a perfectly curated CV.
Even if you’ve spent your career quietly doing great work behind the scenes.

You have a brand.

It’s in the way people describe you when you leave the room.
It’s in the kind of opportunities that come your way—or don’t.
It’s in the quiet assumptions others make about what you’re “great at” or “not quite ready for.”

Whether intentional or not, your career has been leaving breadcrumbs.

Those breadcrumbs tell a story.

Your Brand Is Not a Logo—

Forget everything you think you know about “branding.” This isn’t about fonts or fancy taglines. This is about energy. Alignment. Reputation. And yes—how you make people feel.

Your personal brand is what sticks to the walls after a meeting with you.
It’s the pattern people recognize when they think of you—across emails, presentations, interviews, or casual catch-ups.

You might be “the fixer,” the one they call when things are messy.
You might be “the challenger,” asking questions no one else will.
You might be “the glue,” holding teams together without needing the spotlight.

You don’t need to create your brand. It’s already alive.

But you do need to take ownership of it.

Your Brand Exists in the Gaps

Most people look for their brand in their job title.
But the most powerful personal brands?
They live in the gaps between roles, across industries, and through your transitions.

Your brand is in the throughline:

That moment you moved from corporate to startup and found out you thrive in chaos.
The decision to take a career sabbatical and return with fire.
The consistent way you lead, influence, or innovate—even when everything around you changes.

If you’ve ever pivoted, reinvented, or evolved—you’ve been branding yourself without realizing it.

Why This Matters Now

We’re no longer in an era where your résumé alone will open doors.
In a world of noise and algorithms, your personal brand is the filter.
It’s how people remember you, refer you, and hire you.

Here’s what that means for your career strategy:

Clarity beats cleverness. Know what you stand for.
Consistency builds trust. Show up the same way across platforms and conversations.
Character is the currency. Your reputation will always travel faster than your CV.

And if that sounds like a lot—breathe. You’re not starting from zero.

You’re simply choosing to be intentional with what’s already true about you.

Timeline of the development of the concept of Personal Branding

1937 – “Think and Grow Rich” by Napoleon Hill

Hill introduces the idea that personal reputation and self-presentation are crucial for success. While not called “personal branding,” it plants the seed for self-driven influence.

1981 – Tom Peters: Early Clues

Before coining the term, business guru Tom Peters begins speaking about the “brand called you” in early interviews and business talks, focusing on individuality in the workplace.

1997 – “The Brand Called You” – Fast Company

This is the big bang moment. Tom Peters publishes the iconic article where he writes:

“You’re every bit as much a brand as Nike, Coke, or Pepsi.”

He repositions professionals as brands with distinct value and urges people to market themselves with purpose.

2001–2010 – Rise of Social Media

Platforms like LinkedIn (2003), Facebook (2004), YouTube (2005), and Twitter (2006) give individuals tools to publicly shape their identities. Personal branding becomes digital and more visible.

2010s – Influencers, Thought Leaders & Side Hustlers

The concept expands from executives to creatives, entrepreneurs, and professionals. Blogging, podcasting, speaking, and curating a unique voice become part of personal branding strategy.

2020–Present – The Age of Authentic Branding

Post-pandemic, the focus shifts to authenticity, vulnerability, and alignment. People want to work with, hire, and follow real humans, not curated personas.

Personal branding is no longer optional—it’s the new résumé.

Make It Real

Here’s your invitation today:

Google yourself.

Ask three colleagues how they’d describe your “work signature.”

Audit your LinkedIn headline—does it sound like you or a robot?

You don’t need a brand overhaul. You need a brand wake-up call.

Because once you see it—you can shape it, steer it, and own it.

And that, my friend, is the beginning of career freedom.

Want help translating your already-there brand into something magnetic and opportunity-attracting?

Let’s chat. Book a Career Strategy Session and let’s make your invisible impact visible.

It’s never too late to Get Started.

Frequently Asked Questions About Personal Branding

1. What is personal branding, really?

Your personal brand is the story people tell about you when you're not in the room.

It's your reputation in action—shaped by your values, voice, visibility, and the way you show up consistently over time.

It’s not just what you do—it’s how people experience you.

2. Isn’t personal branding just for influencers or entrepreneurs?

Nope. Personal branding is for everyone—especially professionals who want to grow, pivot, lead, or be recognized for what they do best.

Whether you're climbing the corporate ladder, switching industries, or re-entering the workforce, your brand helps you stand out in the sea of sameness.

3. I’ve never tried to build a brand—do I still have one?

Yes. You already have one—even if it’s by default instead of by design.

Your colleagues, clients, and connections already have an impression of your work style, strengths, and values.

The question is: are you intentionally shaping that narrative or letting others write it for you?

4. What are the key elements of a strong personal brand?

Think of your brand as a triangle of clarity:

Who You Are (identity, values, strengths)
What You Do (skills, results, work style)
What You Stand For (impact, purpose, leadership voice)

When these align across your actions, communication, and digital presence—you’re building a magnetic, trustworthy brand.

5. How do I start building (or refining) my personal brand?

Start with reflection:

What do people consistently thank you for?
What energizes you at work?
How do you want to be perceived?

Then, get visible:

Update your LinkedIn profile
Share content that reflects your expertise
Speak up in meetings, workshops, or industry groups

Small consistent actions = big brand shifts.

6. Isn’t it fake or self-promotional to brand yourself?

Not if it’s rooted in truth.

Personal branding isn’t about pretending to be something you’re not—it’s about owning who you are and amplifying your strengths with confidence and clarity.

If you don’t tell your story, someone else will tell it for you—and they may get it wrong.

7. What’s the link between personal branding and career strategy?

Personal branding is your career amplifier.

When you know your value and communicate it clearly, you attract aligned opportunities faster—whether that’s a job offer, speaking gig, promotion, or strategic connection.

It helps people find you, remember you, and trust you—before you even walk into the room.

8. Can my personal brand evolve over time?

Yes—and it should!

As you grow, shift, or pivot, your brand should reflect the next version of you.

Think of it like a living, breathing story that gets richer over time—just like your career.

Book a complimentary Career Strategy call.

Let’s discuss what you might need right now and which career strategy service is exemplary.

Access the Link here: Career Strategy Connect.

If you enjoyed this blog, take a look at "Relationship Mapping Your Career: A Strategic Approach to Growth" for more mindset and action steps to power your career forward.

The post You Already Have a Personal Brand—Even If You Never Meant to Build One appeared first on Licia Dewing Career Strategist.