What is your online identity and why does it matter?
Managing your professional online brand and ensuring that it remains consistent with your real-life brand is an ongoing ever evolving process.
But where to start?
The Online ID Calculator ™- developed by Wiliam Arruda and Kirsten Dixon, bestselling authors and personal branding guru’s, it offers you an opportunity to establish what your online identity is by following a few basic steps.
Check it out on the website http://www.onlineidcalculator.com
‘Today, if you don’t show up in Google, you don’t exist. Whether you are applying for a new job, being considered for a board position or trying to get a date, you can count on being Googled…’Arruda
I personally find this tool simple to use, and well worth the 10 minutes it takes to complete the process to asses your name online. Yes it’s also free and despite encouraging you to dig a bit deeper in some of the questions, it’s quick and straightforward. The plug to buy the book at the end in the results page is to be expected, although not obligatory.
However is it all about the results?….. Absolutely not.
The act of running frequent google audits on your name is the important factor here, and like many (free) tools, it’s the thought process that the Online ID Calculator™- takes you through rather than the actual results from the Calculator.
‘… knowing what Google says about you and proactively managing your personal brand online is critical to success.’ Arruda
Similar to the leadership principle ‘Show me Don’t tell me’ keeping a close tab on your online presence is as critical as running a spell check through your CV. Sloppy & Careless does not radiate ‘Hire Me’ in anyone’s books.
My rule of thumbs is audit your online presence around every three months at the very least, and consider setting a Google alert for your name. This means that whenever there is an online presence created in your name (or the words you create in an alert) you will be immediately notified.
How to Create a Google alert
- Visit Google Alerts.
- In the “Create an alert about” box, enter the words you want to get email notifications for.
- Click Show options to say how often you get alerts, what types of results you want to get, and more.
- Click Create Alert.
- Once your alert is set up, you’ll start getting emails any time we find new search results for your keywords.
Now that’s using technology in a smart strategic way ~
If you haven’t yet thought through what your online presence is saying about your real- life Professional Brand – start today with this Career Strategy Tip #2.
Let me know how your online Audits & Alerts go and what you may have discovered in the process!
Take charge and stay in charge of your #CareerSearchStrategy.
For further resources and be sure to download #TheCareerStrategyFormula.