What is your online identity and why does it matter? Managing your professional online brand and ensuring that it remains consistent with your real-life brand is an ongoing ever evolving process. But where to start? The Online ID Calculator ™- developed by Wiliam Arruda and Kirsten Dixon, bestselling authors and personal branding guru’s, it offers you an opportunity to…

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Professional ? Likable? Influential? As the worlds largest professional networking platform, LinkedIn connects 380 million people (updated 30 July 2015) from over 200 countries, in 24 different languages daily. With new users joining by the minute, South Africa contributes 4 million users to LinkedIn, with 40% of the total number of users connecting daily, undeniably it is the most successful social platform to launch your Professional Brand.  In addition to this…

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